Obscurity, not bad press, is really the bane of every intrepid indie author. There’s no magic lady drifting under the waves, ready to lob a sword at us, and no wizard with a magic spell that will make everyone instantly know about us.
But there are things you can do. Seek out reviewers, ones specific to your genre. After figuring out who your audience is (that’s an article for another time), figure out how to find them. Bookbloggers willing to take a chance on indie writers (usually just for a free copy) are a great resource. After they blog, tweet, and review, their fans will know about your book.
For a list of Indie-friendly bookblogger reviewers, click HERE.
Don’t be afraid to reach out and get others talking about your book. Even if they aren’t saying it’s the best thing ever written … they are still talking about it. And other people will be listening and just might be willing to take a chance on you.